/* ── service-seo ── */
/* Service pillars */
.pillar-list {
  display: flex;
  flex-direction: column;
  gap: 2px;
}
.pillar-item {
  display: grid;
  grid-template-columns: 80px 1fr;
  gap: 0;
  background: var(--line);
}
.pillar-num {
  background: var(--deep-blue);
  display: flex;
  align-items: center;
  justify-content: center;
  font-family: var(--display);
  font-size: 24px;
  color: var(--white);
  padding: 36px 24px;
}
.pillar-body {
  background: var(--white);
  padding: 36px 40px;
}
.pillar-detail {
  background: var(--off-white);
  padding: 36px 40px;
  border-left: 2px solid var(--line);
}
.pillar-title {
  font-family: var(--serif);
  font-size: 20px;
  font-weight: 800;
  margin-bottom: 8px;
}
.pillar-desc {
  font-size: 13px;
  color: var(--mid);
  line-height: 1.9;
}
.pillar-points {
  list-style: none;
  display: flex;
  flex-direction: column;
  gap: 8px;
}
.pillar-points li {
  font-size: 12px;
  color: var(--mid);
  display: flex;
  gap: 8px;
}
.pillar-points li::before {
  content: '→';
  color: var(--grad-blue);
  flex-shrink: 0;
}

/* Monthly report mockup */
.report-card {
  background: var(--white);
  border: 1px solid var(--line);
  border-radius: 2px;
  overflow: hidden;
  box-shadow: 0 4px 24px rgba(0,0,0,0.07);
}
.report-header {
  background: var(--ink);
  padding: 20px 28px;
  display: flex;
  justify-content: space-between;
  align-items: center;
}
.report-header-title {
  font-family: var(--serif);
  font-size: 14px;
  color: var(--paper);
  font-weight: 700;
}
.report-header-date {
  font-family: var(--display);
  font-size: 11px;
  color: var(--amber);
  letter-spacing: 0.1em;
}
.report-body {
  padding: 28px;
}
.report-kpi-row {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 16px;
  margin-bottom: 28px;
}
.report-kpi {
  background: var(--white);
  padding: 16px;
  border-radius: 2px;
}
.report-kpi-val {
  font-family: var(--display);
  font-size: 26px;
  color: var(--ink);
  letter-spacing: -0.03em;
}
.report-kpi-delta {
  font-size: 11px;
  color: #27ae60;
  font-weight: 700;
}
.report-kpi-delta.down { color: #eb5757; }
.report-kpi-lbl {
  font-size: 10px;
  color: var(--mid);
  letter-spacing: 0.06em;
  margin-top: 2px;
}
.report-bar-section { margin-bottom: 24px; }
.report-bar-label {
  display: flex;
  justify-content: space-between;
  font-size: 11px;
  color: var(--mid);
  margin-bottom: 6px;
}
.report-bar-track {
  height: 6px;
  background: var(--off-white);
  border-radius: 3px;
  overflow: hidden;
}
.report-bar-fill {
  height: 100%;
  background: var(--grad-blue);
  border-radius: 3px;
  transition: width 1s var(--ease);
}

/* Growth chart visual */
.growth-visual {
  background: var(--ink);
  padding: 48px;
  display: flex;
  flex-direction: column;
  justify-content: center;
}
.growth-label {
  font-family: var(--display);
  font-size: 10px;
  letter-spacing: 0.2em;
  color: var(--grad-blue);
  text-transform: uppercase;
  margin-bottom: 20px;
}
.growth-bars {
  display: flex;
  align-items: flex-end;
  gap: 8px;
  height: 120px;
}
.growth-bar-wrap {
  flex: 1;
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 6px;
  height: 100%;
  justify-content: flex-end;
}
.growth-bar-val {
  font-family: var(--display);
  font-size: 9px;
  color: rgba(247,244,239,0.5);
}
.growth-bar {
  width: 100%;
  background: var(--grad-blue);
  border-radius: 2px 2px 0 0;
  transition: height 1.2s var(--ease);
}
.growth-bar-mo {
  font-size: 9px;
  color: rgba(247,244,239,0.28);
  letter-spacing: 0.06em;
}

/* Stats dark */
.stats-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 2px;
  background: var(--line);
}
.stat-card {
  background: var(--ink-mid);
  padding: 44px 32px;
  text-align: center;
}
.stat-num {
  font-family: var(--display);
  font-size: clamp(44px, 5vw, 64px);
  font-weight: 400;
  color: var(--amber-lt);
  line-height: 1;
  letter-spacing: -0.03em;
  margin-bottom: 8px;
}
.stat-label {
  font-size: 12px;
  color: rgba(247,244,239,0.45);
  letter-spacing: 0.06em;
  line-height: 1.6;
}

/* Case study */
.case-hero {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 2px;
  background: var(--line);
  margin-bottom: 2px;
}
.case-info {
  background: var(--white);
  padding: 52px 48px;
}
.case-badge {
  display: inline-block;
  font-family: var(--display);
  font-size: 9px;
  letter-spacing: 0.2em;
  color: var(--white);
  background: var(--amber);
  padding: 5px 12px;
  margin-bottom: 18px;
  text-transform: uppercase;
}
.case-title {
  font-family: var(--serif);
  font-size: 26px;
  font-weight: 800;
  margin-bottom: 16px;
  letter-spacing: -0.02em;
}
.case-numbers {
  display: flex;
  gap: 40px;
  flex-wrap: wrap;
  margin: 24px 0;
}
.case-num-val {
  font-family: var(--display);
  font-size: 40px;
  color: var(--amber);
  letter-spacing: -0.02em;
  display: block;
}
.case-num-lbl {
  font-size: 11px;
  color: var(--mid);
  letter-spacing: 0.06em;
}
.case-desc {
  font-size: 13px;
  color: var(--mid);
  line-height: 1.9;
}

/* Pricing */
.price-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 2px;
  background: var(--line);
}
.price-card {
  background: var(--white);
  padding: 44px 36px;
  position: relative;
}
.price-card.featured { background: var(--ink); color: var(--paper); }
.price-badge {
  position: absolute;
  top: -1px;
  right: 24px;
  font-family: var(--display);
  font-size: 9px;
  letter-spacing: 0.2em;
  background: var(--amber);
  color: var(--white);
  padding: 5px 14px;
  text-transform: uppercase;
}
.price-plan {
  font-family: var(--display);
  font-size: 11px;
  letter-spacing: 0.2em;
  color: var(--grad-blue);
  text-transform: uppercase;
  margin-bottom: 12px;
}
.price-val {
  font-family: var(--serif);
  font-size: 36px;
  font-weight: 800;
  letter-spacing: -0.03em;
  margin-bottom: 4px;
}
.price-card.featured .price-val { color: var(--paper); }
.price-note {
  font-size: 11px;
  color: var(--mid);
  margin-bottom: 28px;
}
.price-card.featured .price-note { color: rgba(247,244,239,0.4); }
.price-features {
  list-style: none;
  display: flex;
  flex-direction: column;
  gap: 10px;
}
.price-features li {
  font-size: 13px;
  display: flex;
  gap: 8px;
  align-items: flex-start;
}
.price-card.featured .price-features li { color: rgba(247,244,239,0.75); }
.price-features li::before {
  content: '✓';
  color: var(--amber);
  flex-shrink: 0;
  font-weight: 700;
}

/* FAQ */
.faq-list {
  display: flex;
  flex-direction: column;
  gap: 2px;
}
.faq-item { border: 1px solid var(--line); }
.faq-item summary {
  list-style: none;
  cursor: pointer;
  padding: 24px 28px;
  font-family: var(--serif);
  font-size: 16px;
  font-weight: 700;
  letter-spacing: -0.01em;
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: 16px;
  transition: color 0.25s, background 0.25s;
}
.faq-item summary::-webkit-details-marker { display: none; }
.faq-item summary::after {
  content: '+';
  font-family: var(--display);
  font-size: 22px;
  color: var(--amber);
  flex-shrink: 0;
  transition: transform 0.3s var(--ease);
}
.faq-item[open] summary::after { transform: rotate(45deg); }
.faq-item[open] summary { color: var(--amber); }
.faq-body {
  padding: 0 28px 28px;
  font-size: 14px;
  color: var(--mid);
  line-height: 1.95;
  border-top: 1px solid var(--line);
}
.faq-body p { margin-top: 20px; }

/* Service detail grid (why quote, consult outcomes, etc.) */
.outcomes-list {
  list-style: none;
  margin: 0;
  padding: 0;
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 2px;
  background: var(--line);
}
.outcomes-item {
  background: var(--white);
  padding: 36px 40px;
}
.outcomes-title {
  font-family: var(--serif);
  font-size: clamp(16px, 2vw, 18px);
  font-weight: 700;
  letter-spacing: -0.01em;
  color: var(--ink);
  margin: 0 0 8px;
}
.outcomes-desc {
  font-size: 14px;
  color: var(--mid);
  line-height: 1.9;
  margin: 0;
}
.outcomes-foot {
  margin: 36px 0 0;
  font-size: 14px;
  color: var(--mid);
  line-height: 1.95;
}
.outcomes-foot a {
  color: var(--grad-blue);
  text-decoration: underline;
  text-underline-offset: 3px;
}
.outcomes-foot a:hover {
  color: var(--ink);
}

@media (max-width: 768px) {
  .outcomes-list { grid-template-columns: 1fr; }
  .outcomes-item { padding: 28px 24px; }
  .pillar-item { grid-template-columns: 1fr; }
  .pillar-num { padding: 20px; justify-content: flex-start; font-size: 18px; }
  .pillar-detail { border-left: none; border-top: 2px solid var(--line); }
  .report-kpi-row { grid-template-columns: repeat(2, 1fr); }
  .stats-grid { grid-template-columns: repeat(2, 1fr); }
  .case-hero { grid-template-columns: 1fr; }
  .price-grid { grid-template-columns: 1fr; }
  .case-info { padding: 36px 28px; }
  .growth-visual { padding: 36px 28px; }
}

/* ── service-ads ── */
/* ads.html page-specific */

/* Dark breadcrumb */
/* Platform section */
.platform-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 2px;
  background: var(--line);
  border: 2px solid var(--line);
}
.platform-card {
  background: var(--white);
  padding: 44px 36px;
}
.platform-icon {
  font-family: var(--display);
  font-size: 32px;
  font-weight: 400;
  color: var(--amber);
  margin-bottom: 16px;
}
.platform-name {
  font-family: var(--serif);
  font-size: 22px;
  font-weight: 800;
  letter-spacing: -0.02em;
  margin-bottom: 12px;
}
.platform-desc {
  font-size: 13px;
  color: var(--mid);
  line-height: 1.85;
  margin-bottom: 20px;
}
.platform-tags {
  display: flex;
  flex-wrap: wrap;
  gap: 6px;
}
.platform-tag {
  font-size: 11px;
  letter-spacing: 0.06em;
  color: var(--amber);
  border: 1px solid var(--amber);
  padding: 4px 10px;
  border-radius: 2px;
}

/* Monitoring section */
.monitor-wrap {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 64px;
  align-items: start;
}
.monitor-step {
  display: flex;
  gap: 20px;
  margin-bottom: 36px;
}
.monitor-step:last-child { margin-bottom: 0; }
.monitor-step-num {
  font-family: var(--display);
  font-size: 36px;
  color: var(--amber);
  line-height: 1;
  flex-shrink: 0;
  width: 44px;
}
.monitor-step-title {
  font-family: var(--serif);
  font-size: 18px;
  font-weight: 800;
  margin-bottom: 6px;
}
.monitor-step-desc {
  font-size: 13px;
  color: var(--mid);
  line-height: 1.85;
}
.alert-box {
  background: var(--ink);
  color: var(--paper);
  padding: 36px;
  border-radius: 2px;
  font-family: 'Courier New', monospace;
  font-size: 12px;
  line-height: 2;
}
.alert-box .alert-tag {
  color: var(--amber);
  font-weight: 700;
}
.alert-box .alert-ok { color: #6fcf97; }
.alert-box .alert-warn { color: #f2994a; }
.alert-box .alert-crit { color: #eb5757; }

/* Stats section */
.stats-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 2px;
  background: var(--line);
}
.stat-card {
  background: var(--ink-mid);
  padding: 44px 32px;
  text-align: center;
}
.stat-num {
  font-family: var(--display);
  font-size: clamp(44px, 5vw, 64px);
  font-weight: 400;
  color: var(--amber-lt);
  line-height: 1;
  letter-spacing: -0.03em;
  margin-bottom: 8px;
}
.stat-label {
  font-size: 12px;
  color: rgba(247,244,239,0.45);
  letter-spacing: 0.06em;
  line-height: 1.6;
}

/* Case study */
.case-card {
  background: var(--white);
  border: 2px solid var(--line);
  padding: 48px;
  margin-bottom: 24px;
}
.case-card:last-child { margin-bottom: 0; }
.case-badge {
  display: inline-block;
  font-family: var(--display);
  font-size: 9px;
  letter-spacing: 0.2em;
  color: var(--white);
  background: var(--amber);
  padding: 5px 12px;
  margin-bottom: 18px;
  text-transform: uppercase;
}
.case-title {
  font-family: var(--serif);
  font-size: 22px;
  font-weight: 800;
  margin-bottom: 16px;
}
.case-numbers {
  display: flex;
  gap: 40px;
  flex-wrap: wrap;
  margin: 24px 0;
}
.case-numbers--quad {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: 24px 32px;
}
@media (max-width: 768px) {
  .case-numbers--quad {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }
}
.report-body .text-note-sm {
  margin: 0;
  font-size: 11px;
  color: var(--mid);
  line-height: 1.7;
}
.case-num-item { }
.case-num-val {
  font-family: var(--display);
  font-size: 36px;
  color: var(--amber);
  letter-spacing: -0.02em;
  display: block;
}
.case-num-lbl {
  font-size: 11px;
  color: var(--mid);
  letter-spacing: 0.06em;
}
.case-desc {
  font-size: 13px;
  color: var(--mid);
  line-height: 1.9;
}

/* Pricing */
.price-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 2px;
  background: var(--line);
}
.price-card {
  background: var(--white);
  padding: 44px 36px;
  position: relative;
}
.price-card.featured { background: var(--ink); color: var(--paper); }
.price-badge {
  position: absolute;
  top: -1px;
  right: 24px;
  font-family: var(--display);
  font-size: 9px;
  letter-spacing: 0.2em;
  background: var(--grad-purple);
  color: var(--white);
  padding: 5px 14px;
  text-transform: uppercase;
}
.price-plan {
  font-family: var(--display);
  font-size: 11px;
  letter-spacing: 0.2em;
  color: var(--grad-blue);
  text-transform: uppercase;
  margin-bottom: 12px;
}
.price-val {
  font-family: var(--serif);
  font-size: 36px;
  font-weight: 800;
  letter-spacing: -0.03em;
  margin-bottom: 4px;
}
.price-card.featured .price-val { color: var(--paper); }
.price-note {
  font-size: 11px;
  color: var(--mid);
  margin-bottom: 28px;
}
.price-card.featured .price-note { color: rgba(247,244,239,0.4); }
.price-features {
  list-style: none;
  display: flex;
  flex-direction: column;
  gap: 10px;
}
.price-features li {
  font-size: 13px;
  display: flex;
  gap: 8px;
  align-items: flex-start;
}
.price-card.featured .price-features li { color: rgba(247,244,239,0.75); }
.price-features li::before {
  content: '✓';
  color: var(--grad-blue);
  flex-shrink: 0;
  font-weight: 700;
}

/* FAQ */
.faq-list {
  display: flex;
  flex-direction: column;
  gap: 2px;
}
.faq-item {
  border: 1px solid var(--line);
}
.faq-item summary {
  list-style: none;
  cursor: pointer;
  padding: 24px 28px;
  font-family: var(--serif);
  font-size: 16px;
  font-weight: 700;
  letter-spacing: -0.01em;
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: 16px;
  transition: color 0.25s, background 0.25s;
}
.faq-item summary::-webkit-details-marker { display: none; }
.faq-item summary::after {
  content: '+';
  font-family: var(--display);
  font-size: 22px;
  color: var(--grad-blue);
  flex-shrink: 0;
  transition: transform 0.3s var(--ease);
}
.faq-item[open] summary::after { transform: rotate(45deg); }
.faq-item[open] summary { color: var(--amber); }
.faq-body {
  padding: 0 28px 28px;
  font-size: 14px;
  color: var(--mid);
  line-height: 1.95;
  border-top: 1px solid var(--line);
}
.faq-body p { margin-top: 20px; }

@media (max-width: 768px) {
  .platform-grid { grid-template-columns: 1fr; }
  .monitor-wrap { grid-template-columns: 1fr; }
  .stats-grid { grid-template-columns: repeat(2, 1fr); }
  .case-card { padding: 32px 24px; }
  .price-grid { grid-template-columns: 1fr; }
  .case-numbers { gap: 24px; }
}

/* ── service-lp ── */
/* lp.html page-specific */

/* Design principle cards */
.principle-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 2px;
  background: var(--line);
}
.principle-card {
  background: var(--white);
  padding: 44px 36px;
}
.principle-icon {
  width: 48px;
  height: 48px;
  background: var(--deep-blue);
  color: var(--white);
  font-family: var(--display);
  font-size: 18px;
  line-height: 1;
  display: flex;
  align-items: center;
  justify-content: center;
  flex-shrink: 0;
  margin-bottom: 20px;
}
.principle-title {
  font-family: var(--serif);
  font-size: 20px;
  font-weight: 800;
  margin-bottom: 12px;
}
.principle-desc {
  font-size: 13px;
  color: var(--mid);
  line-height: 1.9;
}

/* Process flow */
.process-flow {
  display: flex;
  flex-direction: column;
  gap: 0;
  position: relative;
}
.process-step {
  display: grid;
  grid-template-columns: 100px 1fr;
  gap: 0;
  position: relative;
}
.process-step::before {
  content: '';
  position: absolute;
  left: 50px;
  top: 72px;
  bottom: 0;
  width: 1px;
  background: var(--line);
}
.process-step:last-child::before { display: none; }
.process-left {
  display: flex;
  flex-direction: column;
  align-items: center;
  padding-top: 8px;
}
.process-num {
  width: 48px;
  height: 48px;
  background: var(--amber);
  color: var(--white);
  font-family: var(--display);
  font-size: 18px;
  font-weight: 400;
  display: flex;
  align-items: center;
  justify-content: center;
  border-radius: 50%;
  flex-shrink: 0;
  position: relative;
  z-index: 1;
}
.process-right {
  padding: 0 0 64px 32px;
}
.process-step:last-child .process-right { padding-bottom: 0; }
.process-duration {
  font-family: var(--display);
  font-size: 10px;
  letter-spacing: 0.15em;
  color: var(--grad-blue);
  text-transform: uppercase;
  margin-bottom: 8px;
}
.process-title {
  font-family: var(--serif);
  font-size: 22px;
  font-weight: 800;
  margin-bottom: 10px;
  letter-spacing: -0.02em;
}
.process-desc {
  font-size: 13px;
  color: var(--mid);
  line-height: 1.9;
  margin-bottom: 16px;
}
.process-deliverables {
  display: flex;
  flex-wrap: wrap;
  gap: 6px;
}
.process-tag {
  font-size: 11px;
  color: var(--ink);
  background: var(--off-white);
  padding: 4px 12px;
  border-radius: 2px;
  letter-spacing: 0.04em;
}

/* Stats dark */
.stats-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 2px;
  background: var(--line);
}
.stat-card {
  background: var(--ink-mid);
  padding: 44px 32px;
  text-align: center;
}
.stat-num {
  font-family: var(--display);
  font-size: clamp(44px, 5vw, 64px);
  color: var(--amber-lt);
  line-height: 1;
  letter-spacing: -0.03em;
  margin-bottom: 8px;
}
.stat-label {
  font-size: 12px;
  color: rgba(247,244,239,0.45);
  letter-spacing: 0.06em;
  line-height: 1.6;
}

/* Case study */
.case-card {
  background: var(--white);
  border: 2px solid var(--line);
  padding: 48px;
  margin-bottom: 24px;
}
.case-card:last-child { margin-bottom: 0; }
.case-badge {
  display: inline-block;
  font-family: var(--display);
  font-size: 9px;
  letter-spacing: 0.2em;
  color: var(--white);
  background: var(--amber);
  padding: 5px 12px;
  margin-bottom: 18px;
  text-transform: uppercase;
}
.case-title {
  font-family: var(--serif);
  font-size: 22px;
  font-weight: 800;
  margin-bottom: 16px;
}
.case-numbers {
  display: flex;
  gap: 40px;
  flex-wrap: wrap;
  margin: 24px 0;
}
.case-num-val {
  font-family: var(--display);
  font-size: 36px;
  color: var(--amber);
  letter-spacing: -0.02em;
  display: block;
}
.case-num-lbl {
  font-size: 11px;
  color: var(--mid);
  letter-spacing: 0.06em;
}
.case-desc {
  font-size: 13px;
  color: var(--mid);
  line-height: 1.9;
}

/* Pricing */
.price-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 2px;
  background: var(--line);
}
.price-card {
  background: var(--white);
  padding: 44px 36px;
  position: relative;
}
.price-card.featured { background: var(--ink); color: var(--paper); }
.price-badge {
  position: absolute;
  top: -1px;
  right: 24px;
  font-family: var(--display);
  font-size: 9px;
  letter-spacing: 0.2em;
  background: var(--grad-purple);
  color: var(--white);
  padding: 5px 14px;
  text-transform: uppercase;
}
.price-plan {
  font-family: var(--display);
  font-size: 11px;
  letter-spacing: 0.2em;
  color: var(--grad-blue);
  text-transform: uppercase;
  margin-bottom: 12px;
}
.price-val {
  font-family: var(--serif);
  font-size: 36px;
  font-weight: 800;
  letter-spacing: -0.03em;
  margin-bottom: 4px;
}
.price-card.featured .price-val { color: var(--paper); }
.price-note {
  font-size: 11px;
  color: var(--mid);
  margin-bottom: 28px;
}
.price-card.featured .price-note { color: rgba(247,244,239,0.4); }
.price-features {
  list-style: none;
  display: flex;
  flex-direction: column;
  gap: 10px;
}
.price-features li {
  font-size: 13px;
  display: flex;
  gap: 8px;
  align-items: flex-start;
}
.price-card.featured .price-features li { color: rgba(247,244,239,0.75); }
.price-features li::before {
  content: '✓';
  color: var(--grad-blue);
  flex-shrink: 0;
  font-weight: 700;
}

/* FAQ */
.faq-list {
  display: flex;
  flex-direction: column;
  gap: 2px;
}
.faq-item { border: 1px solid var(--line); }
.faq-item summary {
  list-style: none;
  cursor: pointer;
  padding: 24px 28px;
  font-family: var(--serif);
  font-size: 16px;
  font-weight: 700;
  letter-spacing: -0.01em;
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: 16px;
  transition: color 0.25s, background 0.25s;
}
.faq-item summary::-webkit-details-marker { display: none; }
.faq-item summary::after {
  content: '+';
  font-family: var(--display);
  font-size: 22px;
  color: var(--grad-blue);
  flex-shrink: 0;
  transition: transform 0.3s var(--ease);
}
.faq-item[open] summary::after { transform: rotate(45deg); }
.faq-item[open] summary { color: var(--amber); }
.faq-body {
  padding: 0 28px 28px;
  font-size: 14px;
  color: var(--mid);
  line-height: 1.95;
  border-top: 1px solid var(--line);
}
.faq-body p { margin-top: 20px; }

@media (max-width: 768px) {
  .principle-grid { grid-template-columns: 1fr; }
  .process-step { grid-template-columns: 60px 1fr; }
  .process-step::before { left: 30px; }
  .stats-grid { grid-template-columns: repeat(2, 1fr); }
  .case-card { padding: 32px 24px; }
  .price-grid { grid-template-columns: 1fr; }
}

/* ── service-sns ── */
/* sns.html page-specific */

/* Platform cards */
.sns-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 2px;
  background: var(--line);
}
.sns-card {
  background: var(--white);
  padding: 48px 40px;
}
.sns-platform-badge {
  display: inline-block;
  font-family: var(--display);
  font-size: 9px;
  letter-spacing: 0.2em;
  color: var(--white);
  background: var(--ink);
  padding: 5px 12px;
  text-transform: uppercase;
  margin-bottom: 20px;
}
.sns-platform-name {
  font-family: var(--serif);
  font-size: 24px;
  font-weight: 800;
  letter-spacing: -0.02em;
  margin-bottom: 12px;
}
.sns-platform-tagline {
  font-size: 12px;
  color: var(--amber);
  font-weight: 700;
  letter-spacing: 0.06em;
  margin-bottom: 16px;
}
.sns-platform-desc {
  font-size: 13px;
  color: var(--mid);
  line-height: 1.9;
  margin-bottom: 24px;
}
.sns-tasks {
  list-style: none;
  display: flex;
  flex-direction: column;
  gap: 8px;
}
.sns-tasks li {
  font-size: 12px;
  color: var(--ink);
  display: flex;
  gap: 8px;
}
.sns-tasks li::before {
  content: '→';
  color: var(--grad-blue);
  flex-shrink: 0;
}

/* Content calendar mockup */
.calendar-wrap {
  background: var(--white);
  border: 1px solid var(--line);
  border-radius: 2px;
  overflow: hidden;
  box-shadow: 0 4px 24px rgba(0,0,0,0.07);
}
.cal-header {
  background: var(--ink);
  padding: 16px 24px;
  display: flex;
  justify-content: space-between;
  align-items: center;
}
.cal-title {
  font-family: var(--serif);
  font-size: 13px;
  color: var(--paper);
  font-weight: 700;
}
.cal-month {
  font-family: var(--display);
  font-size: 11px;
  color: var(--amber);
  letter-spacing: 0.1em;
}
.cal-body {
  padding: 20px 24px;
}
.cal-days {
  display: grid;
  grid-template-columns: repeat(7, 1fr);
  gap: 4px;
  text-align: center;
}
.cal-day-head {
  font-size: 9px;
  letter-spacing: 0.1em;
  color: var(--mid);
  padding: 8px 4px;
  text-transform: uppercase;
}
.cal-day {
  padding: 6px 2px;
  font-size: 10px;
  color: var(--mid);
  border-radius: 2px;
  min-height: 44px;
  display: flex;
  flex-direction: column;
  gap: 2px;
}
.cal-day .day-num {
  font-weight: 700;
  color: var(--ink);
}
.cal-day.empty .day-num { color: transparent; }
.cal-post {
  font-size: 8px;
  padding: 2px 4px;
  border-radius: 2px;
  line-height: 1.3;
  font-weight: 700;
}
.cal-post.ig { background: #fce4ec; color: #c2185b; }
.cal-post.tw { background: #e3f2fd; color: #1565c0; }
.cal-post.yt { background: #fce4ec; color: #b71c1c; }

/* KPI dashboard */
.kpi-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 2px;
  background: var(--line);
}
.kpi-card {
  background: var(--off-white);
  padding: 36px 32px;
}
.kpi-platform {
  font-family: var(--display);
  font-size: 9px;
  letter-spacing: 0.2em;
  color: var(--grad-blue);
  text-transform: uppercase;
  margin-bottom: 12px;
}
.kpi-metrics {
  display: flex;
  flex-direction: column;
  gap: 10px;
}
.kpi-row {
  display: flex;
  justify-content: space-between;
  align-items: baseline;
}
.kpi-label {
  font-size: 11px;
  color: var(--mid);
}
.kpi-val {
  font-family: var(--display);
  font-size: 16px;
  color: var(--ink);
  letter-spacing: -0.01em;
}
.kpi-delta {
  font-size: 10px;
  color: #27ae60;
  font-weight: 700;
}
.kpi-delta.down { color: #eb5757; }

/* Stats dark */
.stats-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 2px;
  background: var(--line);
}
.stat-card {
  background: var(--ink-mid);
  padding: 44px 32px;
  text-align: center;
}
.stat-num {
  font-family: var(--display);
  font-size: clamp(44px, 5vw, 64px);
  color: var(--amber-lt);
  line-height: 1;
  letter-spacing: -0.03em;
  margin-bottom: 8px;
}
.stat-label {
  font-size: 12px;
  color: rgba(247,244,239,0.45);
  letter-spacing: 0.06em;
  line-height: 1.6;
}

/* Case study */
.case-card {
  background: var(--white);
  border: 2px solid var(--line);
  padding: 48px;
  margin-bottom: 24px;
}
.case-card:last-child { margin-bottom: 0; }
.case-badge {
  display: inline-block;
  font-family: var(--display);
  font-size: 9px;
  letter-spacing: 0.2em;
  color: var(--white);
  background: var(--amber);
  padding: 5px 12px;
  margin-bottom: 18px;
  text-transform: uppercase;
}
.case-title {
  font-family: var(--serif);
  font-size: 22px;
  font-weight: 800;
  margin-bottom: 16px;
}
.case-numbers {
  display: flex;
  gap: 40px;
  flex-wrap: wrap;
  margin: 24px 0;
}
.case-num-val {
  font-family: var(--display);
  font-size: 36px;
  color: var(--amber);
  letter-spacing: -0.02em;
  display: block;
}
.case-num-lbl {
  font-size: 11px;
  color: var(--mid);
  letter-spacing: 0.06em;
}
.case-desc {
  font-size: 13px;
  color: var(--mid);
  line-height: 1.9;
}

/* Pricing */
.price-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 2px;
  background: var(--line);
}
.price-card {
  background: var(--white);
  padding: 44px 36px;
  position: relative;
}
.price-card.featured { background: var(--ink); color: var(--paper); }
.price-badge-top {
  position: absolute;
  top: -1px;
  right: 24px;
  font-family: var(--display);
  font-size: 9px;
  letter-spacing: 0.2em;
  background: var(--grad-purple);
  color: var(--white);
  padding: 5px 14px;
  text-transform: uppercase;
}
.price-plan {
  font-family: var(--display);
  font-size: 11px;
  letter-spacing: 0.2em;
  color: var(--grad-blue);
  text-transform: uppercase;
  margin-bottom: 12px;
}
.price-val {
  font-family: var(--serif);
  font-size: 36px;
  font-weight: 800;
  letter-spacing: -0.03em;
  margin-bottom: 4px;
}
.price-card.featured .price-val { color: var(--paper); }
.price-note {
  font-size: 11px;
  color: var(--mid);
  margin-bottom: 28px;
}
.price-card.featured .price-note { color: rgba(247,244,239,0.4); }
.price-features {
  list-style: none;
  display: flex;
  flex-direction: column;
  gap: 10px;
}
.price-features li {
  font-size: 13px;
  display: flex;
  gap: 8px;
  align-items: flex-start;
}
.price-card.featured .price-features li { color: rgba(247,244,239,0.75); }
.price-features li::before {
  content: '✓';
  color: var(--grad-blue);
  flex-shrink: 0;
  font-weight: 700;
}

/* FAQ */
.faq-list {
  display: flex;
  flex-direction: column;
  gap: 2px;
}
.faq-item { border: 1px solid var(--line); }
.faq-item summary {
  list-style: none;
  cursor: pointer;
  padding: 24px 28px;
  font-family: var(--serif);
  font-size: 16px;
  font-weight: 700;
  letter-spacing: -0.01em;
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: 16px;
  transition: color 0.25s, background 0.25s;
}
.faq-item summary::-webkit-details-marker { display: none; }
.faq-item summary::after {
  content: '+';
  font-family: var(--display);
  font-size: 22px;
  color: var(--grad-blue);
  flex-shrink: 0;
  transition: transform 0.3s var(--ease);
}
.faq-item[open] summary::after { transform: rotate(45deg); }
.faq-item[open] summary { color: var(--amber); }
.faq-body {
  padding: 0 28px 28px;
  font-size: 14px;
  color: var(--mid);
  line-height: 1.95;
  border-top: 1px solid var(--line);
}
.faq-body p { margin-top: 20px; }

.case-numbers--quad {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: 24px 32px;
}
.report-body .text-note-sm {
  margin: 0;
  font-size: 11px;
  color: var(--mid);
  line-height: 1.7;
}

@media (max-width: 768px) {
  .sns-grid { grid-template-columns: 1fr; }
  .kpi-grid { grid-template-columns: 1fr; }
  .stats-grid { grid-template-columns: repeat(2, 1fr); }
  .case-card { padding: 32px 24px; }
  .case-numbers--quad { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .price-grid { grid-template-columns: 1fr; }
}
/* Ads page: industry case grid + report note */
.case-numbers--quad {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: 24px 32px;
}
.report-body .text-note-sm {
  margin: 0;
  font-size: 11px;
  color: var(--mid);
  line-height: 1.7;
}
@media (max-width: 768px) {
  .case-numbers--quad { grid-template-columns: repeat(2, minmax(0, 1fr)); }
}

/* service-ads: ブランドアクセントの強調（--amber はサイト全体で grad-blue エイリアス済み） */
.moco-page-service-ads .platform-icon { color: var(--grad-blue); }
.moco-page-service-ads .platform-cred {
  display: inline-block;
  margin: -4px 0 14px;
  font-size: 10px;
  font-weight: 700;
  letter-spacing: 0.12em;
  color: var(--grad-blue);
  border: 1px solid rgba(107, 138, 224, 0.45);
  background: rgba(107, 138, 224, 0.08);
  padding: 4px 10px;
  border-radius: 2px;
}
.moco-page-service-ads .platform-tag {
  color: var(--grad-blue);
  border-color: rgba(107, 138, 224, 0.4);
  background: rgba(107, 138, 224, 0.06);
}
.moco-page-service-ads .monitor-step-num { color: var(--grad-blue); }
.moco-page-service-ads .stat-num { color: var(--grad-blue); }
.moco-page-service-ads .case-badge { background: var(--grad-purple); }
.moco-page-service-ads .case-num-val { color: var(--grad-blue); }
.moco-page-service-ads .report-header-date { color: var(--grad-blue); }
.moco-page-service-ads .faq-item[open] summary { color: var(--grad-purple); }
.moco-page-service-ads .page-hero-note {
  margin-top: 16px;
  font-size: 12px;
  color: rgba(255, 255, 255, 0.38);
  line-height: 1.7;
  letter-spacing: 0.02em;
}

.ads-expectation-note {
  margin-top: 32px;
  padding: 20px 24px;
  font-size: 13px;
  color: var(--mid);
  line-height: 1.85;
  background: var(--off-white);
  border-left: 3px solid var(--grad-blue);
}

.price-shared {
  margin-top: 48px;
  padding: 40px 44px;
  background: var(--white);
  border: 2px solid var(--line);
}
.price-shared__title {
  margin: 0 0 20px;
  font-family: var(--serif);
  font-size: 18px;
  font-weight: 800;
  letter-spacing: -0.02em;
}
.price-shared__list {
  list-style: none;
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 12px 32px;
  margin: 0;
  padding: 0;
}
.price-shared__list li {
  font-size: 13px;
  color: var(--mid);
  line-height: 1.75;
  display: flex;
  gap: 8px;
  align-items: flex-start;
}
.price-shared__list li::before {
  content: '✓';
  color: var(--grad-blue);
  font-weight: 700;
  flex-shrink: 0;
}
.price-shared__note {
  margin: 24px 0 0;
  font-size: 12px;
  color: var(--mid);
  line-height: 1.8;
}
.price-features--diff {
  margin-top: 8px;
  min-height: 72px;
}
.price-val--compound {
  font-size: clamp(22px, 2.4vw, 32px);
  line-height: 1.35;
  letter-spacing: -0.02em;
}
.price-val--compound .price-val-num {
  font-size: 1.15em;
  font-weight: 800;
}
.price-card.featured .price-val--compound .price-val-num {
  color: var(--paper);
}

.ads-bundle {
  display: grid;
  grid-template-columns: 1fr 1.1fr;
  gap: 48px 64px;
  align-items: start;
}
.ads-bundle__intro .sec-title {
  margin-top: 12px;
  margin-bottom: 16px;
}
.ads-bundle__cards {
  display: flex;
  flex-direction: column;
  gap: 16px;
}
.ads-bundle__card {
  padding: 28px 32px;
  background: var(--off-white);
  border: 1px solid var(--line);
}
.ads-bundle__card-title {
  margin: 0 0 10px;
  font-family: var(--serif);
  font-size: 17px;
  font-weight: 800;
  display: flex;
  flex-wrap: wrap;
  align-items: baseline;
  gap: 8px 12px;
}
.ads-bundle__price {
  font-family: var(--sans);
  font-size: 13px;
  font-weight: 700;
  color: var(--grad-blue);
  letter-spacing: 0;
}
.ads-bundle__card-body {
  margin: 0;
  font-size: 13px;
  color: var(--mid);
  line-height: 1.9;
}
.ads-bundle__card-body a {
  color: var(--grad-blue);
  border-bottom: 1px solid rgba(107, 138, 224, 0.35);
}
.ads-bundle__foot {
  grid-column: 1 / -1;
  margin: 0;
}
@media (max-width: 768px) {
  .price-shared__list { grid-template-columns: 1fr; }
  .price-shared { padding: 28px 24px; }
  .ads-bundle { grid-template-columns: 1fr; gap: 32px; }
}

.ads-fee-table-wrap {
  margin-top: 48px;
  padding: 40px 44px;
  background: var(--white);
  border: 2px solid var(--line);
}
.ads-fee-table__title {
  margin: 0 0 8px;
  font-family: var(--serif);
  font-size: 18px;
  font-weight: 800;
  letter-spacing: -0.02em;
}
.ads-fee-table__lead {
  margin: 0 0 24px;
  font-size: 13px;
  color: var(--mid);
  line-height: 1.85;
}
.ads-fee-table {
  width: 100%;
  border-collapse: collapse;
  font-size: 13px;
  line-height: 1.75;
}
.ads-fee-table th,
.ads-fee-table td {
  padding: 16px 20px;
  border: 1px solid var(--line);
  text-align: left;
  vertical-align: top;
}
.ads-fee-table thead th {
  background: var(--off-white);
  font-family: var(--display);
  font-size: 10px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--mid);
}
.ads-fee-table tbody th[scope="row"] {
  background: var(--white);
  font-family: var(--serif);
  font-size: 14px;
  font-weight: 700;
  color: var(--ink);
  white-space: nowrap;
}
.ads-fee-table tbody td:first-of-type {
  font-weight: 700;
  color: var(--grad-blue);
  white-space: nowrap;
}
.ads-fee-table tbody td:last-child {
  color: var(--mid);
}
.moco-page-service-ads .process-num {
  background: var(--grad-blue);
}
@media (max-width: 768px) {
  .ads-fee-table-wrap { padding: 28px 20px; overflow-x: auto; }
  .ads-fee-table { min-width: 560px; }
}

/* Webマーケ — 実行サービスピックアップ */
.wm-pick-grid {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 2px;
  background: var(--line);
  border: 2px solid var(--line);
}
a.wm-pick-card {
  display: flex;
  flex-direction: column;
  gap: 0;
  padding: 40px 36px;
  background: var(--white);
  text-decoration: none;
  color: inherit;
  transition: background 0.3s var(--ease);
}
a.wm-pick-card:hover,
a.wm-pick-card:focus-visible {
  background: rgba(107, 138, 224, 0.06);
}
a.wm-pick-card:focus-visible {
  outline: 2px solid var(--grad-blue);
  outline-offset: -2px;
}
a.wm-pick-card:hover .lnk-arr,
a.wm-pick-card:focus-visible .lnk-arr {
  color: var(--grad-blue);
  border-color: var(--grad-blue);
  gap: 16px;
}
.wm-pick-num {
  font-family: var(--display);
  font-size: 12px;
  letter-spacing: 0.2em;
  color: var(--line);
  margin-bottom: 16px;
  transition: color 0.3s var(--ease);
}
a.wm-pick-card:hover .wm-pick-num { color: var(--grad-blue); }
.wm-pick-title {
  font-family: var(--serif);
  font-size: 22px;
  font-weight: 800;
  letter-spacing: -0.02em;
  margin: 0 0 6px;
}
.wm-pick-en {
  font-family: var(--display);
  font-size: 10px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--mid);
  margin-bottom: 16px;
}
.wm-pick-desc {
  margin: 0 0 24px;
  font-size: 13px;
  color: var(--mid);
  line-height: 1.9;
  flex: 1;
}
.wm-pick-note {
  margin: 32px 0 0;
  font-size: 13px;
  color: var(--mid);
  line-height: 1.85;
  text-align: center;
}
.wm-pick-note a {
  color: var(--grad-blue);
  border-bottom: 1px solid rgba(107, 138, 224, 0.35);
}
.price-features a {
  color: var(--grad-blue);
  border-bottom: 1px solid rgba(107, 138, 224, 0.35);
}
.sec-body strong {
  font-weight: 700;
  color: var(--ink);
}

/* 料金：税別表示 */
.price-section-tax {
  margin: 20px auto 0;
  max-width: 36em;
  text-align: center;
  font-size: 13px;
  line-height: 1.75;
  color: var(--mid);
}
.price-section-tax strong {
  font-weight: 700;
  color: var(--ink);
}
.section-head-center .price-section-tax {
  margin-bottom: 8px;
}
.price-tax-mark {
  display: inline;
  margin-left: 0.15em;
  font-family: var(--sans);
  font-size: 0.38em;
  font-weight: 700;
  letter-spacing: 0.04em;
  vertical-align: baseline;
  white-space: nowrap;
  color: var(--mid);
}
.price-card.featured .price-tax-mark {
  color: rgba(247, 244, 239, 0.55);
}
.price-val .price-tax-mark + .price-suffix {
  margin-left: 0.1em;
}

@media (max-width: 768px) {
  .wm-pick-grid { grid-template-columns: 1fr; }
  a.wm-pick-card { padding: 32px 24px; }
}